Serotta was an American bicycle builder located in Saratoga Springs, New York. Named for founder Ben Serotta, the company was founded in 1972. Serotta was known in the industry for its proprietary tube designs and revolutionising titanium bicycle building.
Serotta also has a bicycle-fitting system (SICI). The Serotta Fit School, started in 1998, trains retailers, coaches and clinicians in a system that incorporates the rider's life, goals, fitness, body, flexibility, motion, experience, injuries, surgeries and physical concerns.