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B(ike)log — Mark Cavendish

LISTENING IN AS TEAM DIMENSION DATA GIVES SOCIAL MEDIA TRAINING

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In 2014, just as ENVE was looking for a special team to sponsor, one with a true purpose beyond results, Team Dimension Data principle Doug Ryder asked his riders which wheels they wanted to ride the following season. ‘ENVE,’ they told him. It was a perfect match and a true partnership was born, one that transcends even the racing success and critical product development. Now, as the team embarks on a new challenge to place an African rider on the podium of the Tour de France by 2020, we take you inside the team throughout the winter to find out...

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