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Elite Custom - Bicycles by Appointment

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Geek’s Guide to the New ELEMNT BOLT

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Wahoo Fitness set out to design a bike computer that helped improve your performance, not just record it. “In recent years the sport of cycling has put a premium on the study of aerodynamics and gaining a mechanical advantage wherever possible. Knowing this, it was Wahoo’s primary goal to create a computer that improved results on the bike, not hinder them… The only way to do this was to think about the end result and work backward from there. This led us to design the computer and the mount as one; an integrated aerodynamic package. All gains needed to be...

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Factory Tour: Celebrating 10 years with ENVE’s new facility in Ogden

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In the past ten years, a lot has changed for ENVE Composites. Their name changed from EDGE to ENVE, facilities have changed as they continued to grow, but one thing remains the same – ENVE’s carbon rims are still made in the USA. That poses a problem for a rapidly growing company as production begins to be limited by the space allowed by their building. Just in time to celebrate their 10th anniversary, ENVE completed work on an all new facility in Ogden, UT. A clean sheet design built specifically around product design and manufacturing, ENVE has doubled their space...

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Chris King Clearance Sale! (Discontinued Colours only - FROM 25% OFF)

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As Chris King releases their new colours for 2017, we need to make room for the new Matte Black, Matte Slate and the new limited edition Matte Emerald. These Chris King Components listed in our 'Dark Deals' section feature Discontinued colours only which are priced to move (from 25% OFF) and prove a great opportunity for you to purchase some of the best US-made, legendary bearings at a crazy bargain, whether you're looking to collect or refresh your bike with some of these limited, now-discontinued colours, or to replace some pre-exisitng parts that have reached the end of their usable life.  Discontinued colours available: Green Sour Apple Pewter Pink Gold Chris King Sale Items: Headsets...

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Praxis C32 Carbon Wheels - Review

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Praxis first made their mark in the mountain bike world with their line of bottom brackets, which were soon followed up by chainrings and cranksets. Wheels were the next logical step, and last spring Praxis debuted the carbon fiber C32 wheelset. Intended for trail and all-mountain use, the C32 wheels are built up using an asymmetric carbon rim that measures 38mm externally and 32mm internally. DT Swiss provides the hub, with the time-tested 350 model laced into a 32-spoke, two-cross pattern on the Boost version, while the non-Boost version uses Praxis' own hub shell design with DT Swiss internals. With a...

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ISM Clearance Sale! (From 40% OFF, up 66%)

Posted by Elite Custom on

As ISM moves on to their newer P-Series models, so must we. These saddles listed in our 'Dark Deals' section are priced to move (from 40% OFF, up 66% OFF) and prove a great opportunity for you to purchase one at a crazy bargain, whether you're looking to try 'something new' because of existing saddle issues, or to replace an old ISM saddle you love that has reached the end of its usable life.  Sale Items: ISM Century ISM Peak ISM Peloton ISM Time Trial ISM Attack ISM Racing ISM Podium ISM Road ISM Breakaway ISM Typhoon Terms: Elite Custom guarantees...

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