Elite Q&A — Wheels

Q: Can you build me a set of custom wheels with Red or White spokes?     A: Technically, we can. We just prefer not doing it because it would be a disservice to you. Yes, they are visually pleasing, but there are many things to consider. Most high-end spokes like DT Swiss Aerolites or Sapim CX Ray spokes are made of steel which cannot be anodised Red or White. These coloured spokes you see are in fact painted.  Painting adds weight to the spoke, which amounts to a loss in performance. I know many would say, "its just a few grams"...