ENVE - Social Media Alignment
Subject: Increase Your Chances of Being Reposted by ENVE 🚴📸
Dear Dealers,
We love seeing how you showcase ENVE on your shop floor, at events, and out on the road. To help us consistently reshare the best dealer content across our global and regional ENVE channels, we’ve put together a short set of Social Media Best Practices.
These guidelines are designed to make it easy for your posts and stories to align with ENVE’s global brand—and ultimately help your content reach a wider audience.
What We’re Looking to Reshare
When posting and tagging ENVE, please keep the following in mind:
Event Content (Important)
For race support, demo days, launches, or dealer activations, content must be submitted to ENVE for review and sign‑off before we repost or share. Early coordination helps ensure alignment and gives your event the best possible exposure.
Quick Submission Checklist
Before tagging @ENVEComposites, please confirm:
- ENVE products are clearly visible and central
- Build requirements are met
- Music and messaging are clean and brand‑appropriate
- No unsafe, political, or controversial themes
- Event content has been reviewed and approved in advance
If you have questions, upcoming events to review, or content you’d like us to look at, please reach out to me directly.
Thanks for helping us tell the ENVE story—beautifully and consistently—around the world.
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Please review and implement the attached social media alignment guidelines, which outline best practices for presenting ENVE products and brand messaging.
Social Media Alignment Guidelines
Purpose
These guidelines are designed to help ENVE dealer partners create social media content that aligns with ENVE’s global brand and maximizes the opportunity for reposting across ENVE regional and global channels. Our aim is to celebrate exceptional bikes, craftsmanship, riders, and events—while delivering a consistent, premium, and inspiring ENVE presence worldwide.
What We’re Excited to Reshare
ENVE may reshare dealer posts and stories when all of the following criteria are met:
1. ENVE Is the Star
- ENVE products should be the clear visual and storytelling focus.
- ENVE should appear prominently, intentionally, and unobstructed.
- Content where ENVE is incidental, partially hidden, or clearly secondary to other brands is unlikely to be reshared.2. Minimum Build Criteria
To ensure brand alignment, complete bicycle features should include:
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ENVE Frame, ENVE Wheels or ENVE components (cockpit, seatpost, etc.)
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Builds highlighting only a single ENVE product (for example, wheels alone) may be celebrated locally but are less likely to be reshared by ENVE.
3. Select Brand Exceptions On a limited and discretionary basis, ENVE may also consider resharing:
- Custom frame builder projects
- Colnago builds
These are evaluated individually and approval is not guaranteed.
Creative Best Practices
Visual Quality
- Use high‑resolution photos and video wherever possible.
- Aim for clean compositions, strong lighting, and intentional framing.
- Keep colors and finishes accurate—avoid heavy filters or effects.
Messaging & Caption Tone
- Keep captions positive, premium, and globally appropriate.
- Focus on craftsmanship, performance, design intent, and the riding experience.
- Avoid slang, inside jokes, or region‑specific phrases that may not translate globally.
Music & Audio (Stories, Reels)
- Music must be clean, non‑offensive, and brand‑appropriate.
- Avoid explicit lyrics or content tied to political, sexual, violent, or discriminatory themes.
- When unsure, instrumental or widely accepted tracks are always a safe choice.
Content We Cannot Reshare
The following content will not be reposted by ENVE:
- Offensive, discriminatory, or inflammatory language or imagery
- Explicit, inappropriate, or controversial music
- Unsafe riding behavior
- Political or social advocacy content
- Customer imagery or video shared without clear permission
Event Coverage & Activations
To ensure consistency and maximize reach, all event‑related content must be reviewed and approved by ENVE before resharing.
This includes race support, demo days, launches, athlete appearances, and dealer activations.
Please submit the following ahead of posting:
- Event name, location, and date
- Intended platforms (Stories, Reels, Feed posts)
- Sample images, clips, or a short shot list
- Proposed posting timeline
Early coordination helps us align messaging and amplify your content globally.
Submission Checklist ✅
Use this checklist before tagging or submitting content for ENVE resharing:
Tagging & Discovery Tips
Examples
Please reference the recent ENVE‑reshared posts and stories for strong examples of framing, messaging, and overall presentation.
One‑Page Quick Guide (Dealer Reference)
To increase your chances of being reshared by ENVE:
- Make ENVE the clear focal point
- Feature ENVE wheels plus an ENVE frame or components
- Use high‑quality visuals with clean lighting
- Keep captions premium, positive, and globally friendly
- Choose safe, inoffensive music
- Submit event content for approval before posting
- Tag @ENVEComposites correctly
Questions or Submissions
For event approvals or content questions, please contact your sales reps directly.
Thank you for helping us tell the ENVE story—beautifully, consistently, and globally.
