Photo Blog — POTD

A beautiful Santa Cruz Bicycles built custom just for Jonas Johnson the head tech master at Chris King. Always awesome to see our favorite partners working together to make something unique!Bronson II Kalimotxo CKPC Neon Dream   After choosing the Bronson CC Frame in Kalitoxo, this SDG saddle was Jonas's main inspiration for the rest of the color scheme.  CKPC Inset3 CK ISO on Enve M60 Rims, Fox Suspension Fork Enve RSR Bars, SDG (by ODI) grips mismatch lime green/cyan. Dusty Berrmshot in the Santa Cruz graphics dept added this awesome little touch here.  The man himself - Jonas Johnson   Jonas...

All ready and in-time for the Busselton Festival of Triathlon Available Here: http://www.elitecustom.sg/collections/parlee/products/parlee-esx   Stay up to date, follow us on: Facebook Twitter Instagram  

After years of development, it's finally here! This has been something I've been waiting to share since my visit to their headquarters in Santa Cruz Praxis has done something unusual up front: radial lacing on the non-disc side. Testing revealed that the radial lacing on one side resulted in a more torsionally rigid package, but hub manufacturers generally don't want to go down this road due to the extra stress it puts on the hub flange. In this case, Praxis has their own hub shells designed specifically for this - the flange that sees the outboard, radial lacing is thicker...

The 8.9's are the deepest wheels ever produced by Enve to date. In the wind tunnel, these wheels were proven to be faster than full fledged disc wheels, yet their stable nature put them right at home in the peloton as well as in races like Kona   Available Here: http://www.elitecustom.sg/collections/enve/products/enve-ses-8-9-tubular Stay up to date, follow us on: Facebook Twitter Instagram

A superlight frameset with increased steering stiffness and pedaling efficiency. Of course, it’s not just about stiffness and weight. Much of the carbon layup strategy is based on Parlee’s goal of attaining a certain ride quality. The Altum is engineered to feel “snappy” when you stand up and sprint but have just enough compliance, especially in the rear triangle, to give it a smooth ride quality.  Available Here: http://www.elitecustom.sg/collections/parlee/products/parlee-altum Stay up to date, follow us on: Facebook Twitter Instagram